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Alex Tonarelli

Title: Managing Director

Organization: Loews Miami Beach Hotel

As Managing Director of Loews Miami Beach Hotel, Alex Tonarelli oversees all aspects of property management including daily hotel operations, overall financial performance, guest satisfaction and Team Member development of the 790-room, four-star, oceanfront resort.  Alex has worked at three of South Florida’s top hotels over the past 25 years, including the Fontainebleau Hilton, Doral Golf Resort & Spa and Loews Miami Beach Hotel – the landmark South Beach property he’s called home for 17 years.

Throughout his career in hospitality, Tonarelli has made giving back and partnering with the community and the Miami-Dade education system a priority. His passion for these initiatives has led them to become part of the cultural framework of the hotels for which he has worked. Whether it was during his time on the GMCVB VIC Board, raising scholarship funds for African American students; teaching Hospitality courses as an Adjunct Professor at Miami-Dade Community College; guest speaking at FIU to Undergraduate and Masters classes; or participating in good neighbor programs at Loews Miami Beach Hotel, Alex’s proven commitment to giving back has made an impact.

Through the creation of Loews Miami Beach Hotel’s Celebrity Golf Tournament, the hotel and its Team Members are able generate funds that directly benefit Miami-Dade County education programs.  Now in its 7th year, the event has raised more than $350,000 benefiting and The Foundation for New Education Initiatives.  Realizing the golf tournament had tremendous potential to raise more money for education, Tonarelli reached out to NBA Champion, All-Star and Olympic Gold Medalist Ray Allen for yet another successful fundraising event, also benefiting Allen’s charity, Ray of Hope Foundation.  Additionally during his time at Loews Miami Beach Hotel, Tonarelli has been heavily involved in the South Beach Wine & Food Festival, with the property acting as host hotel for the past 15 years. 

Beyond education, Tonarelli is an advocate of driving tourism to Miami and the Beaches, understanding and appreciating the benefits and jobs that increased tourism contributes to hotels, restaurants and retailers.  As such, he continuously partners with stakeholders within the destination to find ways to bolster reputation and bring more tourism business to Miami Beach. Alex currently serves as Chair of the GMCVB GM Convention Sales Committee and has participated in and chaired several Citywide Task Force groups, including the Blue Ribbon Task Force to improve Ocean Drive, in addition to partnering with area Directors of Sales for destination driven initiatives.  Tonarelli has also served on committees that support new events coming into the destination such as the Miami Beach Bowl, and has collaborated on various efforts involving the Miami Beach Convention Center.