Founder & President
Luly B, Inc.
Lourdes "Luly B." Balepogi has fifteen years of diverse experience in integrated marketing, public speaking, and strategy. She founded her award-winning marketing firm, Chispa Marketing, in 2006 and has served hundreds of brands, including South Beach Wine & Food Festival, Greater Miami Convention & Visitors Bureau, Miami International Film Festival, and Miami Dade College. In 2012, Luly took her experiences in trying to find that perfect balance between her professional and personal obligations and turned it into a company to help other working women. As a speaker, coach and author of the Amazon best-seller "Balance is Bull$h!t", Luly helps women create businesses around their lifestyle and family priorities so their lifestyle and family priorities never have to work around their business. Through her one-on-one coaching, e-courses, mastermind sessions and speaking engagements, she helps women create the life they want by accepting their gifts, living with confidence and perspective, and stepping into their greatness. Her message of empowerment, leadership, and confidence has reached thousands of women including clients and partners like Dell, Procter & Gamble, Macy's, UPS, and Televisa. Prior to launching Chispa Marketing and Luly B, Inc., Luly served as Director of Marketing and Public Relations at Florida International University. She also worked as Marketing Manager for Warner Bros. Publications and Assistant Director of Communication and Marketing at the American Red Cross. Winner of multiple awards and accolades for her work in the community and in her industry, Luly is most proud of her family Ã husband, Fabian, and two sons, Marcelo and George.